Show of legs tayo. Game. Who does NOT like freebies? Raise your legs… *insert cricket sounds here*
Everyone loves freebies. I know I do. Whether it’s an unexpected gift, an online giveaway, a cup of coffee in an office lobby, a glass of bubbly at a club, or hotel shampoo and conditioner… I love it. Little freebies like these make people feel one thing – appreciation. Who doesn’t want to feel appreciated? Raise your legs. See? Waley!
Recently, an issue has surfaced over the Department of Trade and Industry drafting new rules that covers blog promotions. Source: http://www.socialmediacontestphilippines.com/2011/07/do-businesses-bloggers-individuals-need.html. As a blogger myself, I feel that the issue reaches me and many of my loyal readers.
I have been asked about blog promotions in the past, and I have always maintained that my giveaways are always just the tip of the iceberg for my site. Blog traffic is secondary to my goal, which is to share. Luckily, people read my site because they relate to my views, or they’re amused at how bakla I am. Either way, I share personal knowledge that appeals to readers, and that’s how I get traffic. Not mainly because of my giveaways.
Why do I throw promos then? My mantra has always been “sharing is caring”, which is also the reason why I entitle my giveaway posts as “Jennirosity Day”. Many bloggers will relate to me when I say that something given away in the blogosphere is more an act of generosity and appreciation rather than a promotion. I feel like taxing generosity seems a little off, don’t you? What if an average blogger decides to give away a bottle of lotion to her readers? Do you need to tax that pa? What if I decide to give away one of my secret recipes to one lucky reader, would I be required to get a mayor’s permit for it? OA lang.
It is mainly this idea — taxing generosity — that is raising the hype. The DTI is a branch of government that protects consumers. Go ako jan! I’m a consumer too, and so are all my readers…which is obvious from how I call them shoppingero/shoppingera. This is something that I support wholeheartedly! However, in matters concerning generosity, how are there consumers? What is paid for or bought? There is no exchange of money or interest, there is simply appreciation. Can I hear everyone say, “PAK”?
Top bloggers have created a personal relationship with their readers by being responsible and honest not just in giveaways but also in their everyday entries. People join their “contests”, whether big or small, because it’s fun and free! It’s such a simple but engaging way to show gratitude. What these drafted rules fail to recognize is that the internet is not merely a business, it’s a community. Things are done out of goodwill, fun, and for the simple heck of it!
Personally, I am never pressured to write about anything. I write what I want, and what is best for my dearest readers because that’s what my site is about. When I give away gifts, it’s done out of courtesy. It’s a way of telling my readers that they are awesome, while making it fun for everyone. For example, the Apple iPad 2 giveaway from Century Tuna is built around their appreciation for my readers who follow my “Meatless Fridays” (you may view them at my previews blog: welovejenni.blogspot.com) entries. I don’t tell my readers to buy a gallon of tuna to qualify or take pictures of their Century Tuna cans when they make their dishes! My readers send me photos of the dishes they make inspired by my recipes on their own volition. Nakakaloka!
The point is, I appreciate that our government is taking steps to protect us from getting cheated or abused. I would hate for any of you, my dahling readers, to be scammed or cheated in any way, shape, or form — whether online or in real everyday life. I just hope that before they pass these rules, they can scrutinize it a little more. It’s not right to put a price on generosity and good old fun. If they tax the freebies, then it’s almost tantamount to taxing every blog entry! After all, each advice in a blog entry is a freebie in itself, isn’t it? Everyone now… “Tahmaaa!”
Come on. It’s a freebie. It’s done out of love. If the blogosphere simply wants to share the love in the realm of the vast and FREE internet universe, let them share it. Isn’t it nice to know that so many out there are propagating excitement and fun without getting much in return? Everyone loves freebies. I hope we keep it free to receive and free to give, instead of dissuading them by putting heavy taxes and tedious permits on them.
Now who can spell OA? Raise your legs.